VISUAL DESIGN

This section is a set of projects that I worked on for developing logo, brand identity and websites. I also got an opportunity to work on an IOS app prototype, conduct user testing and collect data to present and defend visual solutions for the same.

 
1
 

CHEESE SAMMIES

I designed the Cheese Sammies website for a food truck focusing on creating an optimized UX/UI interface. The key areas were designing and developing the menu, location and schedule pages. I also worked on the HTML and CSS for the design and got the opportunity to collaborate with developers on the backend of the site.

 
2
 

BEERMAPPER

AN iOS APP prototype geared towards finding the best beer! The goal of the project was to conduct market research and generate low and high fidelity mockups

PROJECT DETAILS:

  • Conduct user testing and gather data to generate user profile
  • Create assets for the IOS developer
  • Work in collaboration with sales and marketing teams
  • Create low fidelity and high fidelity mockups
  • Use inferences to present and defend design flow

TOOLS USED:

Adobe Illustrator, Sketch, Whiteboarding, Powerpoint,Pen and paper

 
3
 

AESLIN

Aeslin was a conceptual project proposed by a start up to create a dog friendly co-working space.

Created logo and branding options

Presented and defend visual design solutions to leadership & business partners

Created workflow, low fidelity and high fidelity wireframes

 
4
 

CPG:experience

An online consumer experience startup

PROJECT DETAILS:

  • Create logo
  • Font and color selection
  • Design the user flow for the website
  • Mobile responsive UX UI
  • Flowcharts and site map to present visual solutions

TOOLS USED:

Adobe Illustrator, Pen and paper

The one unexpected challenge in the project was having to learn to work with Weebly. It was hard to work on a platform that did not have an “undo” function!